Going D2C vs selling on Marketplaces

Today, customer shopping habits have compelled brands to think diversely about how and where they should present their products or services. Further closure of many physical stores and operating restrictions across has made shoppers head online in far greater numbers to complete their purchases.

Direct-to-consumer strategies have altered retail, both in the way consumers shop and brands manufacture, market, and sell. The adoption of D2C models is on the rise as brands realize the perks of cutting out the retail ‘middle-man’ to sell their products directly to customers.

Today a brand with good infrastructure and planned strategies really doesn’t need to be dependent on marketplaces. Here is why going D2C rather than selling on Marketplaces can be a better choice.

Eliminates counterfeiting

At marketplaces, counterfeiting is a big problem. Brands, especially those that are easily faked, it is very dangerous to rely upon marketplaces for those. This is not possible in the case of D2C as it favors quality and sustainability over counterfeiting.

Increased control over brand

D2C brands have more control over what they put out to their customers. Manufacturers manage everything from inventory to warehousing to sales. So having complete control over a brand from start to finish is beneficial than trusting a distributor.

Builds customer loyalty

Going direct-to-consumer is a clear communication channel between a brand and its customers that help with a better understanding of target audiences, their buying preferences, whereas in marketplaces, trust can be an issue.

D2C model thus helps in building customer loyalty and generating more repeat purchases.

Speed to Market

Brands can make product changes and get to market quicker without third-party channel coordination and involvement.

Boosts customer retention

A D2C model gives buyers confidence that they are buying authentic products, and allow brands to offer extended warranties, offers, discounts, and other value-added services to customers, such as product repairs and accessories. All this boosts customer engagement hence customer retention, whereas in the case of marketplaces there is no guarantee of the authenticity of products.

Offers Personalization

A D2C model allows personalization as brands have access to information about consumer likes and dislikes. Furthermore, the ability to collect customer feedback in real-time and feed it into the product development loop can help in brand progress.

Cutting the middleman out of the equation provides a potential for brands to earn a higher margin and have direct communication with their consumers.

The D2C model is achieving heights because of the strength of eCommerce. Online shopping has become more and more popular because it offers buyers convenience, it is quick and it allows buyers to compare prices quickly and easily across brands and retailers.

In today’s competitive eCommerce world, customers are demanding an all-around high- quality experience and the best way to embrace your D2C business is by opting for a live streaming commerce solution.

Live streaming commerce is a fantastic way to drive sales and increase brand awareness. With more audiences being drawn to video content, the instant real-time connection that can be achieved allows brands to connect with audiences in an authentic way that makes customers feel inclusive and exclusive simultaneously. Aspects such as audience reaction, their participation, and in-person networking opportunities make live streaming commerce a success.

Looking to expand or transform your business model?

Channelize.io live streaming solution for e-commerce can help your brand gain a better understanding of customers, improve brand awareness, and boost sales. Here are some of the benefits that you can achieve with Channelize.io Live streaming solution

  • By allowing customers to engage with you directly in real-time you’re proving yourself as an authentic brand
  • Live streaming aids in decreasing running costs for your business
  • You can focus more budget on your own brand’s offerings by abolishing the involvement of external parties
  • Transparency is a big issue among customers. With live streaming, customers can now look behind the scenes which lead to the foundation of trust between the brand and the customers.

You can seamlessly integrate Channelize.io white label Live streaming solution for commerce to give your customers what they want — a transparent and engaging experience in real-time.

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Originally published at https://mixreads.com on November 23, 2020.

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